Guiding Principles

Our Purpose

We envision a flourishing world where individuals and institutions, grounded in purpose and drawing inspiration from nature's wisdom, attain their fullest potential and create enduring legacies of positive change.

We provide purpose-driven individuals and organizations with the tools to discover their foundational strengths, cultivate resilience, and achieve lasting impact through human-centered guidance, collaborative learning and lifestyle support.

Our Goals

  • Promote Resilience at the individual, community and organizational levels. 

  • Inspire and Cultivate Leaders who lead with love and take personal ownership in contributing to a better society.

  • Bridge the Divide between polarized people.


The Principles We Strive to Live By and Promote

  • Strategic Foundation & Focused Direction: We help our clients establish a robust foundation for enduring success by providing holistic, focused and personalized guidance to achieve lasting, positive results.

  • Dynamic Resilience: We approach challenges with passion and energy, delivering dynamic and invigorating solutions while fostering adaptability and empowering our clients to navigate change and embrace new possibilities.

  • Ethical Guidance: We operate with unwavering integrity and transparency, using these core values as our North Star.

  • Collaborative Community: We cultivate a supportive environment for shared learning and growth, fostering collaborative internal and external communities that thrive on constructive dialogue.

  • Enduring Partnerships: We prioritize building strong, supportive, and lasting relationships with our clients, grounded in mutual trust and respect.

  • Empowered Initiative: We encourage and support our teammates and clients to listen to their inner wisdom and take decisive action towards their goals.

  • Human-Centered & Grassroots: We champion solutions rooted in collective wisdom and inclusive engagement, prioritizing the human experience of our clients and the communities they serve.

Why Red Bird Collective? A Look at Our Symbolic Roots.

At Red Bird Collective, our name tells a story. It's a tapestry woven from the symbolic power of three remarkable birds, each representing a key element of how we empower our clients. We draw inspiration from the guiding cardinal, embodying clarity, purpose, hope, and that vital inner voice and intuition; the resilient woodpecker, symbolizing unwavering determination, endurance, and the strength to remain steadfast when challenges arise; and the transformative phoenix, representing renewal, rebirth, growth from challenges, and the embracing of new possibilities. This collective symbolism defines who we are, reflecting the clarity, resolve, and growth we bring to our clients in every partnership we build.

We don’t just offer services; we build partnerships that empower our clients to achieve their highest potential.
— Amber Richards